I feel the world is filled with manipulating advertisements. Things like social and mainstream media are focused on financial gain more than the truth and knowledge.
There is plenty of material to be made that is simply informative, and I strive to make it more appealing.
In the past I have made a name for myself volunteering, and working in no-profit. I prefer to use soft selling. This takes out the manipulation, and finds the people who will feel good about helping.
I spend most of my time creating things that are very saturated, or black and white. This style is not used often, and so I always try to get as much instruction from my clients as possible. Art is subjective, so in my opinion the person who is buying the work is the only person who matters.